Are you looking for a review of WPX hosting, or just seeking fast WordPress hosting?
You’ve come to the right place!
We at 10 of Cups / Infinite Abundance use WPX for all of our main sites, and we love it, so we decided to become affiliates to spread the word.
With GoDaddy as the host for the first six months of our nascent, and now adolescent web business, we experienced major frustration with our WordPress hosting.
There were upsells imposed at every turn, including unnecessary fees on SSL certificates (which can and should be free, as our new(er) and improved WordPress hosts have taught us).
Those who have tried GoDaddy in the past know how difficult it can be to contact support, because while we had service, they only made it possible to get support via phone, which tends to be irritating because it disrupts the flow of working online . To their credit, I believe they have added the option to have someone call you back, instead of keeping you on hold, and that’s nicer than waiting and listening to elevator music.
Our account was in my partner’s name (and phone #) so unless she was around with her cell, it was not even worth it to try to call in because the verification process was too tedious for me.
I have better things to do than be quizzed the last four of my partner’s SSN just to talk to a sales/technician.
Ethical Concerns about WordPress’ Official Hosting Recommendation
Although there are countless hosting companies, of all shapes and sizes, in existence, and even though BlueHost has been the subject of numerous negative review articles by reputable companies and bloggers, WordPress.org (or its parent company Automattic) has recommended Bluehost as their top official hosting recommendation for a long time, which seems shady to me and others.
WordPress.org has included Dreamhost, Flywheel, and Siteground in as recommendations, and those all could be fine (though I’ve used Dreamhost and was not really a fan, not bad just not very fast and not my cup of tea).
Any solution can get you up and running with a site on the web, and as long as you don’t get too much traffic at once, everything will usually be fine.
But once you have truly stellar hosting for a reasonable price, you start really feeling like you are in the driver’s seat with your web growth.
It’s like putting on glasses or doing eye yoga for the first time. Once you glimpse the new vision, there’s no turning back.
How Well Does Your Website Work?
One key aspect of a hosting company being invisible is that your website works well. Pages load fast, look and feel good, and serve as stepping stones right up to and through your checkout page.
Your checkout conversion rate depends on your e-commerce solution.
And your site speed depends on your hosting, among other factors.
When I say I’ve found the fastest WordPress hosting company in the world, I mean for solo entrepreneurs and start-ups.
There might be faster hosting in the $100+ per month range, but that is going overboard for most of us.
Your WordPress site’s speed will depend on your theme, plugins, what images or other media you have on each page, and any custom modifications you make to the site.
The Case Study
This is the first case study that I’ve published here at Infinite Abundance.
It’s also the simplest. I mean, two images, before and after.
It is one of the most important, in that it shows how a “small” detail–in this case, who hosts your site, can make a big difference in your customer.
My apologies for the blurry images. That’s 6.11 seconds before and 3.41 seconds after, without making any other changes.
Homepage Loading Time Before WPX: 6.11 s
Load Time After Switching to WPX: 3.41 s
I almost wish I still had GoDaddy hosting so I could go back and take clearer screen shots. But, you can see the important thing.
If we subtract 3.41 from 6.11 we get a 2.7-second drop in page load time: a 44.2% speed boost.
Even more recently: 2.14 s
With a little optimization (really, not much, only compressing or replacing a few multi-megabyte images) we reduced homepage page load time to 2.14 seconds.
It is results like these, and top-notch service, that make WPX Hosting our official recommendation.
The immediate page speed improvement after switching hosts was undeniably impressive for us.
Interview with WPX Hosting CEO Terry Kyle
Many thanks to Terry for being willing to give this interview and offering his insight on what makes WPX such a great option for WordPress hosting.
Andy: WPX stands out in so many ways as a unique hosting company, and your availability for an interview with a customer is one super cool example.
Terry: Much appreciated and glad to help, Andy.
A: What is the story of how you formed WPX?
T: My business partner Georgi Petrov and formed WPX Hosting back in 2013 – seems like 50 years ago now, I was a youngish man back then! – on the basis of very deep dissatisfaction with the current hosting options available (then).
From my 9 years in SEO and online business, I have used pretty much every hosting company out there and wasn’t really satisfied with any of them but often for very different reasons.
Typically old school-type hosting companies promise a lot on their sales pages but fail to deliver, in small and large ways.
Personally, I hate mediocre companies that don’t innovate, adapt, simplify and evolve – hosting was definitely stuck there in 2013.
A: Do you use specific business development or training approaches you can share?
T: In my experience, there’s no single magic ingredient to hiring well and sometimes you get lucky/unlucky.
Some things that do help are trial projects for candidates before hiring (many very promising candidates crumble at that point), trial days/weeks and multiple perspectives from different people on a candidate’s weaknesses and strengths.
A: How did you come to have such a great staff and hands-on business model, with a family feeling like it has?
T: My wife also works in the business so there is a family element working here plus being the size we are and our mission as a (sort of) startup does bring people together – unlike a huge established company.
A: What in your background has led you to WPX? Were you a blogger-turned tech person, or… how’d you personally get into the web hosting business?
T: By nature, I’m a creator and have made films, books, software, companies, all kinds of things.
My left turn into SEO happened in 2008 when a book I had launched on Amazon was struggling to get sales traction solely from internal Amazon traffic so I had to learn how to do SEO for that book title’s presence on Google.
That one decision took me along the SEO Entrepreneur path that I’m still on.
I also think that we entrepreneurs are naturally built to change things.
We walk into a situation, see stuff that sucks and we’re compelled to change it (or try!).
It was like that with hosting, is like that with homeless dog welfare in Bulgaria and is like that with pretty much all my other projects.
A: What’s the story behind the name change, from Traffic Planet to WPX? (I signed up when it was Traffic Planet and have been dazzled by the re-branding… “WPX” meaning “WordPress Multiplied” is so perfect because that’s what our case study shows WPX does, to speed up WordPress sites.
T: Back in the day, branding the hosting service as Traffic Planet Hosting worked well given the audience size of TrafficPlanet.com but over time, we wanted to be more mainstream and not too stuck in the Internet Marketing/SEO world.
Hence the name change to WPX Hosting in October 2016.
A: Do you have a separate web design team or designer? You seem to be constantly upgrading the site, to make it look and work better and better. Is there a process you use In-house, to keep improving the site so excellently?
T: Yes, we have our own design/dev team and we’re always tweaking here and there to (hopefully) improve the user experience though the process isn’t formally organized.
There may come a time in the future when we make that team available to WPX customers for custom website work but they are flat out now with a heavy work schedule.
A: One concern in this day and age is the idea of a political entity being able to come along and unplug a server. Does WPX have safeguards in place to keep servers up and fast with different possible political scenarios? If so, is that top secret or can you share any details?
T: We currently offer hosting in Chicago and London (Sydney will be added shortly, being worked on now).
With the Chicago datacenter, we use the same infrastructure as America’s financial sector in the largest facility of its type in the world.
Hopefully that secures our service for the foreseeable future!
And London and Sydney seem stable at the moment…
A: That photo of you and Joey on the WPX homepage is sweet! Maybe a silly question, but do you find that Joey has been supportive to you in any specific ways, on your Traffic Planet / WPX journey? Does she have certain tasks or responsibilities in the company?
T: We have a pet-friendly office and it’s not uncommon for several dogs to be here at once during the working day.
As the business owner, I get to make the rules about animals in the office and that’s one of the obvious benefits of not working for someone else.
Personally, I find the presence of animals at work and home fun, refreshing and a welcome distraction. For me, living without animals around feels horribly empty.
Like most Golden Retrievers, Joey loves everybody and is very social so that’s her main job – spreading the dog love around the staff.
At home, we also have 3 cats and our youngest one sleeps on top of Joey every night, like a baby and mother, so Joey brings calm and happiness everywhere (except to squirrels in the park!).
A: What brought you to Bulgaria? How do you like it, and are there things about the city Sofia specifically that you like / care to share? Do you plan to keep WPX headquarters in Bulgaria?
T: Before moving from London to Bulgaria in 2012, I evaluated every country on the planet for a suitable place to establish a base.
Criteria included factors like access to IT skills, wage levels, taxes, standard of living, cost of living, weather (London killed me!) etc.
Countries like the Philippines, Thailand, Vietnam and Hungary were all strong contenders but ultimately I settled on Sofia, Bulgaria which has a massive tech sector here with over 300 software companies including major operations for HP, IBM and SAP.
It’s a mini Silicon Valley here, arguably without the innovation or VC scene.
With online business now, your base can be almost anywhere e.g. Spotify is in Sweden, SEMRush’s HQ is in St Petersburg, Russia, Ahrefs is based in Singapore (Ukrainian founder I believe) and Freshbooks is Canadian.
What matters are the factors that your business needs and your own personal preferences.
And we all need a proper base somewhere.
For me, the best things about Sofia and Bulgaria are the sunny weather by default, astonishingly beautiful nature, low cost of living and ease of travel around Europe (almost everywhere is 1-2 hours-ish flight time from Sofia).
I have no plans to move from Sofia anytime soon and am very settled here with my wife, 3 cats, 1 dog and (currently) about 38 full-time staff.
Plus, I have a lot of work to do here in animal welfare e.g. building and funding no-cage, no-kill shelters for the thousands of homeless dogs in Bulgaria.
You’ve seen the case study. You’ve met the CEO. Now click here to check out WPX hosting yourself!
You can thank me later 🙂